The agency devised a bold new identity which translated throughout all printed material including stationery, brochures, direct mail pieces, vehicle livery and on site signage. In addition the agency designed and built the company web site and was also involved in the selection of an appropriate database system which would be sufficiently flexible to cater for most of the sales and marketing requirements well into the future.

The overall effect of the agencies input has been to successfully launch the company to the extent that within the first 4 months of trading they opened new offices in Kent and others were actively on the drawing board.

Southern Plant

Southern Plant Ltd, based near Southampton, was a new company set up in the South East to sell and service Terex construction plant and machinery. The agency was called in to devise a new corporate identity for the company and then to assist in the development of sales support activity to maximise sales of machines and associated equipment.